The Internet Changes Everything
By Jon Coss, CEOApril 22, 2016
Way back in 2006, I read an article in the Harvard Business Review that described how the Internet had changed the sales profession. One key observation dealt with the “de-coupling” of the sales cycle from the buying cycle. Prior to the Internet, buyers had to contact vendors for information on their products. Today, buyers do their own research and successful salespeople need to unhinge preexisting customer assumptions prior to starting their sales process.
I believe that the Internet has had an even greater impact on fraud in government benefit programs. Government agencies are under constant pressure to move applications, certifications, and other processes on line to make them more convenient for citizens and businesses. This makes perfect sense because, after all, government exists to serve the needs of the citizens. Unfortunately, moving these processes to the Internet dramatically increases the incidence of fraud.
The Internet provides a degree of anonymity that makes it extremely attractive to fraudsters. The number of fictitious businesses and “ghost beneficiaries” in government programs has exploded in recent years. Many of our customers deal with applications associated with out-of-state or out-of-country IP addresses. Others come from deceased or incarcerated individuals. Still others show indicators of originating in “sweat shops” that create bulk applications and claims.
Just like the salesman that had to adjust to the new sales cycle, it’s important that government program integrity staff adjust to the changing fraud landscape. IP spoofing, anonymous email services, and the wide availability of stolen identities are realities in the post-Internet fraud market. Relying solely on the traditional detection and investigation techniques is no different than the sales person who thinks their prospect hasn’t done any of their own research.